"It's the same old tissue, honey, it doesn't make a difference, ok? It's still going to work the same method", my exasperated spouse hissed into my ear as I got cartons after containers of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me state that? I can't believe I really wrote 'designer tissue'. So, yes, for a graphic designer and writer who understands everything about the kind of effort one puts into packaging and branding items, I sure succumbed to it. All the hoopla. The shenanigans. The 'draw 'em in with great copy and fab color combination'. Hey, I am still a customer, bear in mind that. I am entitled to succumb to nice packaging, I have a dominating right to be human.
They are so pretty ... the packaging. I swear!
They have the 'nature fan' product packaging, the 'fruity' packaging, the 'female on the go' packaging, and then they have the 'kids' product packaging. I got 4 of each design bundles and made a run for the counter with them with my shouting kids and exasperated partner running after me in sluggish motion.
Well, in this case, I was running for checkout with boxes of tissue paper with elegant product packaging designs on them. I liked the packaging develops so much, after utilizing up all the tissues in the boxes, I would cut out the styles and position it into my 'needs to keep for reference' clear folder. I do not keep a lot of things in there due to the fact designs packaging that I am here quite selective about the designs that I like, but these product packaging designs made the cut.
You see, this is the kind of thing that occurs when you put some effort into making your packaging style. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! They're going to THROW the PACKAGING away.
The more effort you put into creating your product packaging, more consumers will stop and take a look at your product packaging or what's inside the product packaging. Now, does it make sense for me to state now that when they take and stop notification of your packaging, your chance of getting them to buy your product increases?
You see, the role of product packaging is to get the customer's attention. And without an electrifying product packaging, consumers are going to walk past the loads and heaps of other rival items ... and yours ... without even knowing you're there! Your item is sitting there on a rack, for goodness sake, and the only weapon you have is to have a great packaging. Once they take a look and stop, you've won the first round.
Think about it!
They have the 'nature enthusiast' product packaging, the 'fruity' packaging, the 'female on the go' packaging, and then they have the 'kids' product packaging. Well, in this case, I was running for checkout with boxes of tissue paper with elegant product packaging styles on them. I liked the product packaging creates so much, after utilizing up all the tissues in the boxes, I would cut out the designs and place it into my 'must keep for referral' clear folder. I don't keep a lot of stuff in there due to the fact that I am quite selective about the designs that I like, however these packaging styles made the cut. The more effort you put into designing your product packaging, more clients will take an appearance and stop at your packaging or what's inside the designs packaging.